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Logan D. Green (born ) is the chairman and former CEO of Lyft, which he co-founded with John Zimmer in 2012. Lyft grew out of Zimride, a rideshare company previously founded by the duo in 2007.Chima, Chikodi. Ticketfly partnership makes music events more intelligent and more social. VentureBeat. December 5, 2011.Nicole, Kristen. Zimride Launches Carpooling Network for Facebook. Mashable. April 14, 2007.
, Lyft provides over 1 million rides a day. , Lyft is available in all 50 United States and in Toronto.
After realizing public transportation's limits, Green started a car-sharing program and asked Zipcar to place cars at UCSB. Because the company only had 100 cars at the time and was based on the East Coast, it couldn't provide any vehicles. Instead, Green acquired several Toyota Prius cars and other vehicles and began a car-sharing program that let users unlock cars with radio-frequency identification. The program had over 2,000 people on campus sharing four cars.
During college, Green also served on the Santa Barbara Metropolitan Transit District (MTD) board. During his time on the board, Green realized that large-scale changes to public opinion were needed to improve public transportation.
Green eventually met Zimmer when they were introduced through a mutual friend on Facebook.Cohen, Deborah. Former Lehman's banker drives startup Zimride. Reuters. September 15, 2010. Green had posted details about his new company called Zimride, which interested Zimmer, who had been keeping a journal about carpooling ideas.Shah, Semil. Why Zimride's John Zimmer Left Wall Street to Start a Company. TechCrunch. April 19, 2012. Within a week of being introduced, Green flew out to New York City to meet with Zimmer.
Zimride launched the first version of its ride-share program at Cornell University where, after six months, the service had signed up 20% of the student body.Sullivan, Colin. Startup Bets that Social Networking Will Spur Carpool Craze. New York Times. July 29, 2009.Schomer, Stephanie. Zimride: Carpooling for College Students . Fast Company. January 5, 2011. Later in 2007, Zimride was active on both the Cornell and UCSB campuses. Booking a ride in someone else's car. Smart Planet. April 9, 2012. Green and Zimmer promoted the service through guerrilla marketing campaigns; in particular, the pair would dress in frog suits and hand out flyers to students on the Cornell campus.
Green and Zimmer moved to Silicon Valley to work on growing the company, sharing an apartment that doubled as their office. The two did not take a salary for three years.
In 2012, Green and Zimmer shifted the company's focus to their bigger mission of providing an alternative to car ownership. That year, the company launched a smartphone Mobile app that allowed users to request rides more frequently and for shorter commutes rather than long-distance trips as Zimride had previously done.
In May 2013, the company reincorporated as Lyft and sold Zimride to Enterprise Holdings.
In March 2023, Green announced that on April 17, he would step down as Lyft CEO and become chair of its board of directors.
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